About Lux Industries

The Leading Indian Innerwear Brand - Unveiling the Essence of Lux

Lux Industries Ltd., founded in 1995, traces its heritage to 1957 when Late Shri Giridhari Lal Todi established “Biswanath Hosiery Mills.” Today, his sons Ashok Kumar Todi and Pradip Kumar Todi, with over three decades of expertise, lead the company along with the third generation, merging tradition with modern innovation.

A leader in India's mid-market hosiery segment with a 15% organized sector market share, Lux offers over 100 products under 10+ brands, including Lux Venus, Lyra, Lux Inferno, Lux Nitro, Lux Cozi, ONN, One8, Lux Classic, GenX, Lux Amore, Lux Cott’s Wool, Lux Parker, and Lux Mozze.

Lux focuses on quality and customer experience, using digital technologies to enhance operations. With a manufacturing capacity of 1.2 million garments per day across 9 facilities, Lux's network includes 2000+ distributors and over 0.5 million retailers. It also has a strong online presence on platforms like Flipkart, Amazon, Myntra, and Ajio.

Internationally, Lux exports to over 46 countries and holds the 'Star Export House' status from the Ministry of Commerce and Industry. Its strong brand equity and extensive distribution network drive global success.

Brands

Explore the unique offerings and distinct identities of our various brands, each crafted to meet your diverse needs and preferences.

Brand Ambassadors

Discover the passionate individuals who represent our brand and embody our values.
Salman Khan
Janhvi Kapoor
Boman Irani
Varun Dhawan
Jacqueline Fernandez
Saurav Ganguly
Vijay Deverakonda
Virat Kohli
Pankaj Tripathi
Surya Kumar Yadav
Urvashi Rautela
Salman Khan
Janhvi Kapoor
Boman Irani
Varun Dhawan
Jacqueline Fernandez
Saurav Ganguly
Vijay Deverakonda
Virat Kohli
Pankaj Tripathi
Surya Kumar Yadav
Urvashi Rautela

Unique Selling Proposition (USP)

Design & Innovation

From constantly evolving styles to catchy ad campaigns, we constantly innovate.

Globally Accepted Technology

German tech for knitting, Italian for dying & cutting, Japanese for stitching.

Best Fabric

100% in-house production from yarn to final packaged products.

Global Presence

Discover our extensive global presence, spanning continents and connecting diverse markets. test test

Awards & Achievements

Discover our awards and milestones, showcasing our industry excellence and dedication.
ISO 9001:2015
Star Export House
TRA's India’s Most Desired Bottom Wear Brand
2023
Marksmen Daily Brand of the Year
2022
India's Most Trusted Brand
2019
India's Most Admired Brands & Leaders
2019

Brand Commercials

Dive into our collection of captivating TV commercials and see how we connect with audiences worldwide.