About Lux Industries

The Leading Indian Innerwear Brand – Unveiling the Essence of Lux

Lux Industries Ltd., founded in 1995, traces its heritage to 1957 when Late Shri Giridhari Lal Todi established “Biswanath Hosiery Mills.” Today, his sons Ashok Kumar Todi and Pradip Kumar Todi, with over three decades of expertise, lead the company along with the third generation, merging tradition with modern innovation.

A leader in India’s mid-market hosiery segment with a 15% organized sector market share, Lux offers over 100 products under 10+ brands, including Lux Venus, Lyra, Lux Inferno, Lux Nitro, Lux Cozi, ONN, One8, Lux Classic, GenX, Lux Amore, Lux Cott’s Wool, Lux Parker, and Lux Mozze.

Lux focuses on quality and customer experience, using digital technologies to enhance operations. With a manufacturing capacity of 1.2 million garments per day across 9 facilities, Lux’s network includes 2000+ distributors and over 0.5 million retailers. It also has a strong online presence on platforms like Flipkart, Amazon, Myntra, and Ajio.

Internationally, Lux exports to over 46 countries and holds the ‘Star Export House’ status from the Ministry of Commerce and Industry. Its strong brand equity and extensive distribution network drive global success.